Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic. In the Netflix docuseries, “Power Moves,” which premiered this week, the Hall of Famers swap jerseys for executive titles, with O’Neal stepping in as president of Reebok Basketball while Iverson takes on the role as vice president. The six-episode series offers a behind-the-scenes look at their mission to spark a cultural resurgence for the classic sneaker company.
Source: Washington Post
Source: Washington Post
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Eurohoops @Eurohoopsnet
Shaquille O’Neal misses out on his own all-time 🔝🔟 list
🥇 First place to Michael Jordan
eurohoops.net/en/nba-news/18… – 7:16 AM
Shaquille O’Neal misses out on his own all-time 🔝🔟 list
🥇 First place to Michael Jordan
eurohoops.net/en/nba-news/18… – 7:16 AM
More on this storyline
Iverson called documenting his role in helping revitalize Reebok a “full circle moment” while working alongside O’Neal, who he calls “big bro.” “I get the honor of doing this with (Shaq), having a relationship with him,” said Iverson, the former Philadelphia 76ers guard, who was an 11-time All-Star and won the league’s MVP in 2001 — the same year O’Neal and Iverson faced off in the NBA Finals. Iverson was known for being an undersized guard who played with a supersized heart. “The type of things I learn from him — on and off the court. He’s just a beautiful guy,” Iverson said about O’Neal. “He stands up to his faults. The things that he felt he did wrong in life. The way he treats his mom. All that resembles who I am. That makes this special.” -via Washington Post / June 5, 2025
“I didn’t build Reebok all by myself,” said O’Neal, who won three straight NBA titles with the Los Angeles Lakers and another with the Miami Heat. He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson’s signature shoes, The Question and The Answer, were some of the top sellers in the industry. He signed a lifetime endorsement and marketing contract with Reebok in 2001. “I needed A.I. to be vice president because if you’re a guard, you want to see a legendary guard,” he said. “I wanted to do a show that’s not scripted. Not polished. I wanted it to be real work.” -via Washington Post / June 5, 2025
Promoting a documentary series streaming on Netflix, Power Moves with Shaquille O’Neal, Shaquille O’Neal went into revealing his all-time Top 10 list. Sharing his opinion on the best-ever NBA players, 53-year-old Shaq initially listed himself in tenth place, but quickly moved on to present his ten favorites. The turned-basketball analyst reserved first place for Michael Jordan. In addition, he did not name his partner in the brand new Netflix series, Allen Iverson. Shaq’s all-time Top 10: 1. Michael Jordan 2. Kobe Bryant 3. LeBron James 4. Magic Johnson 5. Bill Russell 6. Wilt Chamberlain 7. Larry Bird 8. Hakeem Olajuwon 9. Tim Duncan 10. Julius Erving -via EuroHoops.net / June 4, 2025
NBA Communications: FINALS FACT: The Thunder’s Shai Gilgeous-Alexander has a chance to become the first player to win an NBA scoring title and a championship in the same season since the Lakers’ Shaquille O’Neal in 1999-00. -via x.com / June 5, 2025