Category: NBA

NBA news.

NBA touts near doubling of television viewership

NBA touts near doubling of television viewership

The NBA says 170 million people in the U.S. watched NBA games across the league’s four primary broadcast platforms during the regular season, a number that represents an 86% rise over last season.

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NBA Regular Season Viewership Hits 24-Year High At 170M U.S. Viewers

NBA Regular Season Viewership Hits 24-Year High At 170M U.S. Viewers

The NBA drew 170 million U.S. viewers during the 2025-26 regular season across its four primary broadcast platforms, which is its strongest viewership figures in 24 years and an 86 percent increase over the prior season.

The numbers mark Year 1 of the league’s 11-year, $76 billion-plus media rights agreement signed in 2024, which added Amazon Prime Video and restored NBC/Peacock to the broadcast lineup alongside returning partners ABC/ESPN and NBA TV.

Average viewership across all four platforms reached its highest point in 13 years, climbing 35 percent over last season. A total of 57 telecasts drew average audiences of at least 2 million viewers, the most since 2011-12.

Fans logged more than 920 million total viewing hours, up 25% year-over-year and also the best figure since 2011-12.

The All-Star Game on NBC averaged 8.8 million viewers, the largest midseason showcase audience in 15 years. NBA Cup group stage games posted a 90 percent viewership gain.

Off the court, the league’s social media platforms generated a record 228 billion views according to Videocites, a 13% rise over last season.

Arena attendance over the past three seasons has surpassed any comparable three-year span in league history, the NBA added.

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Mavericks dismiss director of health, sources say

Mavericks dismiss director of health, sources say

The Dallas Mavericks dismissed director of health and performance Johann Bilsborough on Monday, marking the fourth consecutive year the franchise has made major changes in that department.

by Editor