The WNBA has grown its media rights package to $3.1 billion over 11 years across seven broadcast and streaming partners, a source familiar with the deals confirmed to Front Office Sports. The average annual value of $281 million represents a 6.5 times increase over the prior deal’s $43 million annual figure.

The expanded partnership includes Disney (ABC/ESPN), NBCUniversal (NBC/Peacock), Amazon (Prime Video), Paramount (CBS), Scripps (ION), USA Sports (USA Network), and NBA TV. The WNBA generated roughly $60 million in total media revenue last year before the expanded agreements took effect.

The league’s original 11-year, $2.2 billion deal was secured in July 2024 with Disney, NBCUniversal, and Amazon as part of the NBA’s broader $77 billion rights package. CBS, Scripps, and USA Sports were added subsequently to reach the current $3.1 billion figure.

The agreements include revenue-sharing provisions that could push annual payments above $281 million if any partner recoups its financial investment through advertising and sponsorship returns. All deals also contain reset provisions after the 2028 season allowing renegotiation of terms, though it remains unclear which parties can trigger that clause.

For the 2026 season, which began Friday, the WNBA secured a record 216 national broadcasts. ION leads all partners with 50 games, followed by USA Network with 48.

The WNBA Finals will air across NBC, USA Network, and Peacock this year, marking the first time since 2000 that a Disney network will not carry the championship series.

Commissioner Cathy Engelbert acknowledged concerns about audience fragmentation across so many platforms.

“The WNBA is not unique in this battle, right? It’s the free market that the U.S. has in the media market because there’s a lot of participants,” Engelbert told Sports Business Journal. She added that she expects “consolidation over time” among media companies.